RESIDENTIAL HEATING & AIR

Updated brand image for an HVAC company based in Raleigh, NC.

New owner Vaughan Davis approached me in early July 2018 about updating and freshening up the brand's look since the keys to the business were being handed over to him. With the business being so old and out of date with their look, Vaughan knew the brand needed some help getting on track with a modern look, but wasn't sure where to start or what direction to go in.

After a fairly short process of developing new concepts, Vaughan was particularly intrigued by one concept in particular. Interestingly enough, the concept he was drawn to actually had more of a vintage feel to it than the original, but had enough of a modern flair to take the company in a new direction.

The project is currently ongoing.